In a major corporate decision, Tesla’s board of directors has approved a new $29 billion stock award for CEO Elon Musk. The move comes after a U.S. court invalidated his previous pay package. In a letter to shareholders, the board addressed concerns about Musk’s divided attention and political activities, framing the new award as a solution to these problems. This “good faith” payment will allow Musk to purchase 96 million shares at the original 2018 price for $2 billion.
The decision was recommended by a special committee of the board, which included chair Robyn Denholm and director Kathleen Wilson-Thompson. They stated that the award is a “critical first step” toward “keeping Elon’s energies focused on Tesla.” The board believes this new compensation package will be a powerful incentive for Musk to remain with the company and secure his long-term commitment.
The company has been dealing with reports that Musk’s political endorsements and his relationship with Donald Trump have damaged the Tesla brand and sales. A survey from S&P Global Mobility showed a sharp drop in customer loyalty, with the percentage of repeat buyers falling significantly. An analyst described this decline as “unprecedented,” highlighting the challenges the company faces due to its CEO’s public persona.
The new shares will increase Musk’s ownership stake from 13% to roughly 15%, giving him greater voting power. Musk has consistently argued that more control is necessary to protect the company from activist shareholders as it pivots its strategy toward AI and robotics. The board’s letter confirms that the award is designed to gradually increase his influence, ensuring his leadership. This new compensation package will be forfeited if the original 2018 deal is reinstated.